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Chocolate rain may not be as delicious as it sounds, but it’s sure getting a lot of attention.
The hottest YouTube hit of the summer is “Chocolate Rain” by Tay Zonday. The jaundiced-cast video features a fresh faced young man by the stage name Tay Zonday hypnotically singing to a repetitive midi riff about what appears to be a song about racism and social injustice.
As of this writing the video has been watched over 3.7 million times in a period of three months. For comparison, the CNN/YouTube debates gathered 2.7 million viewers.
Why are so many people fascinated with this video?
Tay Zonday’s video has caught on because it’s a great blank canvass for people to superimpose their own version. If the song was directly addressing race it wouldn’t be so much fun to make your own version.
Some of my favorite “remixes” include the McGruff Crime Dog puppet perfectly recreating the video gesture by gesture and a video game version set to vintage “8-bit” rendition of the song.
People love the wacky way Tay Zonday’s voice doesn’t match his boyish face and the naive captions he puts in the video to explain what he’s doing: “**I turn away from the mic to breathe in.”
It’s obliqueness and innocence is part of it’s appeal.
Like the Mona Lisa, Tay Zonday’s knowing yet emotionally unavailable gaze draws us in further. What IS he trying to say to us? What does Chocolate Rain really mean?
Join Amanda Steinstein, Marc Felion and me, Fausto Fernós as we talk about when religion goes too far, Judy Gold, Jewish culture and the couple that has had 17 kids. Ouch!
Lance Bass is coming out, with a new book that is. We think it will do pretty well despite the lack of public interest in “recently out of the closet” celebrity based books because lets face it, everyone wants to know if there ever was any sexual tension between Lance and Justin Timberlake.
Join us tomorrow as we actually TALK to Tay Zonday over the phone about his overnight success and what it means to him, why he doesn’t want to be pegged down and what his vagina would say if it could write it’s own monologue.
As delicious as it sounds- Feast of Fools.
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Tay Zonday - Chocolate Rain
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Daniel says:
August 6, 2007 at 02:18Just for clarification, that Ozone song you were talking about was not called “Mayia hee” or however it’s spelled.
It was called Dragostea Din Tei.